reaching out

“reaching out” has become one of my least favorite business-speak neologisms. reaching out used to mean offering someone deep emotional support. you reached out to someone in their time of need. now you suggest that julie reach out to justin to see if he can reschedule the skype conference from wednesday to thursday. and then what you do after that, but don’t get me started, is you “circle back” to julie to see if she did, in fact, “reach out.” on the other hand, i can get sort of excited about a wild grape tendril, at the extremity of the growing vine, reaching out delicately for a branch to hold onto that it has not yet found.

wild grape vine tendril

turtle lake, shoreview, minnesota