it’s official! as of this morning, the entire STILL by Mary Jo Hoffman collection is available to purchase on the target.com website. i don’t think i’ve told the origin story behind this target collection before. on new year’s eve 2014, i was sitting by the fire with steve drinking tea because i had a head cold, and i posted on instagram that in 2015, i wanted to license my images to a national retailer. this was probably the least likely new year’s resolution in history. an obscure nature blog, buried in the deep recesses of the blogosphere, talking smack. but then, 45 minutes later, one of my favorite followers, jenny beebe, replied that she had worked at target and knew the head of soft goods at target online, would i mind if she put him in touch with me. i thought about it and decided i didn’t mind. one hour after that, with my cup of tea still full, and the fire still burning in the fireplace, the head of soft goods at target.com texted me and said he had just scrolled through STILL blog and wanted to buy me coffee. on january 3, he called and said, forget the coffee, i’ll give you a week to come in and give us a product pitch. we have a saying in our house: nothing happens unless you write it down. go write it down, people.

STILL by mary jo hoffman for target.com