we should do this well

one of our dearest friends sells ice in minnesota. there is the old joke about selling ice to eskimos. basically that’s what he does. except that his ice is beautiful and clear, and has begun to redefine what it means to put ice in your glass when you order a cocktail in minneapolis and saint paul. selling beautiful ice to minnesotans is a way of saying that you care about where you are from and what can be done best in this particular place on earth. it’s something we minnesotans should do well. it’s just ice. but it’s more than ice.

minnesota ice